Lead Visual Designer
18 Months
The redesign of Barclays Investment platform supported first time investors with articles and guides on how to get started and confidently make their first investments. I worked with subject matter experts and journalists to develop pictograms, imagery and responsive components that could be used for engaging educational content as well as in-depth research templates.
During my 18 month with Barclays Smart Investor, I oversaw the creation of the digital style guide. Creating and documenting hundreds of responsive modules, I developed a unique identification system that was used to sync and track these components from UX, through to Design and Development phases. The design styling also formed the basis for Barclays charting design language and influenced components for wider Barclays projects.
Aligning with the Barclays brand, the icons and graphics I designed help to illustrate educational content, explain ternminology and describe investment concepts.
Designing for both desktop and mobile side-by-side challenged my design solutions every step of the way. This resulted in clean simplified information design and clear interactions.
